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Why Technical specifications are essential for rating and health?


Technical specifications: why the client swears and refuses to pay for the work? After sending the claims, screenshots and initial agreements to the Arbitration, in a couple of hours it receives an answer: the client’s claims are justified.


Before rushing off into the sunset with a project under your arm, check again!

Find among these reasons your – why this time you started working without Technical specifications:
– urgently needed money, and the client – a quick result;
– I did not want to lose the order, competitors could intercept the project;
– the job description was enough before I already did a similar job.

In the utopian version of a parallel universe, each of these arguments has a place to be and protects its speaker. In the sad reality, things are becoming more severe.

Talk face-to-face with your arguments:

  1. Does the client urgently need a quick result?

It is unlikely that the client wants to get his hands on raw work or fuzzy sketches that he will not be able to use in business because of their inoperability.

The client’s perception of the time to work can radically differ from the actual processes of its development. And this is not his fault, but the beginning of your work. When clients, before giving me presentations, layouts, etc., begin to correct errors in them, I always stop them with the phrase: you are now eating my bread!

Animation for a mobile application that lasts 1-3 seconds and “goes in a circle” is an example of a simple task in the eyes of a client and a regular user. Such work cannot be expensive, and in 2 words you can explain what could be there!

So think everyone who has never worked in this area. This kind of work is done for a long time: it is difficult to enter animation into the application code so that it works clearly and does not creep. The cost also depends on the complexity and “reality” of the animation: is there a ready-made character, or is it created from scratch, 2D / 3D or motion design? .. Such details are in every specialization.

A simple Time Assessment document will help to avoid failure:
Compose your time assessment document in the context of the work performed.

  1. I wanted to get an order.

Imagine: you started working on an order whose volume was fully disclosed only in the course of work. The advance payment was made initially. The client refuses to pay extra: initially, they discussed the cost, it was included in the estimate, there is no way to change the budget anymore – and tomorrow the deadline pops up.

I remember the order where the client needed to “quickly” develop a website. To do this, he asked to correctly set the task for transmission to the programmer and designer. Since a lot of work was done with the customer in other areas, they did interviews, made up requirements that the client programmer praised.

Later, the client brand negative: “I do not need this! I wanted a prototype! ”

At their own expense, cursing and crying made a calculation in the mock-up. And again out of place: “I needed an approximate template on Tilda so that I could visually understand what and where it would be, with recommendations and layout ..”

  1. I am already familiar with this work and understand what needs to be done.

Sumptuously! How much does your idea of ​​work coincide with the expectations of the client? How long will he use this work, and what does he want to get from it? Will someone subsequently refine it – or will He meet the traffic on the site and real visitors in the supermarket every day with a smile?

When the client lays the work in his budget, he already has some idea of ​​what will happen to her next. Representation as hope: weak, dying last – but it is. The task of a competent specialist: to talk to the client and clarify all the details and give recommendations on how best to solve his problem.

Working with a project without technical specification is like a grandmother cursed you.

I had a project where all communication was carried out strictly through the project manager, and they were not directly allowed to the client. Initially, a little work: a simple 200-word text for describing a product in a catalogue and placing it on a site turned into hell from hopeless corrections.

From July to October, every week the work methodically returned with small comments, additions or inserts. The client stated his position directly: you are a specialist, and your duty is to correctly guess what I want to say here.

Have you already started? ..

In addition to technical specifications, you will also find a list of materials – and the timing of their submission to work. If possible, take up that part of the project that you can do without. In parallel, remind the customer that the rest will go into development after receiving the promised list.

The moment when all materials are received, and the statement of work is approved:

If the countdown has begun, but there are technical specifications yet, then you:
write to the client;
– call on his mobile, skype, vibe, etc .;
– if he does not have skype and vibe, he does not have a telegram – creates and name it there;
– come to his house and wake all relatives.
Believe me: if the final quality of work depends on the promised materials, after the deadline the client will do the above list with you.

We didn’t agree!

The above arguments do not go through the red line through the experience of each freelancer on Earth. On the contrary: glimpses happen, and a quickly completed project brings a reliable client who has been working with you for years.

If you have decided to take on the project with the requirements “offhand”, it is important to be aware of what the client can expect from work:
– an explosion of traffic and reposting of TOP resources in Runet;
– Customers crowd buy all the goods, not paying attention to the expiration date;
– Tomorrow the company is among the ten most influential brands …

Wait, my Friends!
The client allocated only a couple of hours for this task.
It was impossible to do better.

You are 100% right! This fact should be conveyed to the client from the very beginning. Instead of taking the time and budget of the Customer, exhale, give a stop-cock and explain directly
The customer, in order to complete this task, needs to do a competitor analysis, develop a structure, check its performance “on cats”, and then make a draft. Next, get the changes, make the changes, approve the new layout – and only after that give your manager a clean working option on which the traffic is launched. To do this, you need from A days to B weeks, taking into account holidays and weekends. If you skip the above steps, the advertising budget will merge into the pipe, scare off the audience and bring zero results. Well, how?

A busy customer will disapprove of accepting questions after the advance payment has been transferred, or worse, the deadline for delivery. Unfair – will try to use your mistakes to your advantage.

I guarantee

For the first time, it will be difficult and scary to stop the pace of the client, explain to him the essence of the process, decide to break the schedule thought out at first glance. But then you will forget about that terrible and gloomy time when you started working without technical specifications

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